De-Sign Research is a program to support the development of new products, services and communication based on a wealth of research data through workshops with a variety of professionals.
Learn about De-Sign Research in 2 minutes! (Japanese)
What is De-Sign Research?
Want to create a new product category in the next few years
Want to create a new approach based on existing value within the current product category
De-Sign Research is a research and workshop program in response to these development challenges with the aim of creating new product/service concepts through cooperation among members of various industries.
Make the best use of research data and provide creation opportunities (workshop) to generate ideas
Copywriters and designers give a concrete shape to the core elements of a product, service or communication created in the workshop and refine them.
Project flow examples
Using Mind Discovery Maps for Idea-Generation:Introducing Our Consumer Insight Program
Information on a related service “Re-Frame”
For information on our new innovation support service for organizational transformation, please visit the following website.(You will jump to the Japanese site.)