Identification of Market Opportunities
Challenges to be dealt with when "Identifying Market Opportunities"
We would like to identify the success factors in a market we are entering for the first time
We would like to choose the market segment we should set our eyes on when we release a new product
We would like to set our target in a way that is appropriate for the product
Market environment analysis is indispensable when engaging in marketing.
Understanding the market trends accurately, for example, which market is growing and what is going to happen in the future as well as the competitive environment, for example, how each player is positioned, leads to the identification of market opportunities.
On the other hand, having a deep understanding of the users who will support the market and searching for the segment which has market volume and is highly approachable leads to target setting.
INTAGE implements market analysis from a 3C point of view and STP analysis while taking advantage of the data through one of the largest-scale panel data in Japan, which enables us to capture the trends of the market and the users from a bird’s eye view.
We assist your company with the identification of market opportunities and with target setting.
Characteristics of INTAGE’s "Identification of Market Opportunities"
1Large-scale sales data which capture the market trend in a continuous manner
SRI (Nationwide Retail Store Panel Survey) which collects the daily sales data from approximately 4,000 retail stores nationwide enables you to capture the market trends and/or the competitive situation in chronological order.
2Large-scale purchase behavior log data which enables you to have a good understanding of the customer and set highly attainable targets.
SCI (Nationwide Consumer Panel Survey) which collects daily purchase behavior logs from approximately 52,000 survey respondents nationwide enables you not only to understand the customer, but also to carry out segmentation of consumers from unique perspectives such as values or purchase behavior not to mention conventional demographic attributes.
Furthermore, you can choose your target theoretically based on such facts as market volume and attainability.
3A variety of Database and Reporting Services
A behavioral database on the scale of hundreds of thousands of people which has been built up through regular hearing surveys concerning service awareness, actual use situations, etc. enables you to capture user trends in industries such as finance, automobile, and electrical.
In addition, we provide the information report in a form which is appropriate for your purpose, for example, market trend reports which you can use as is and an online tool that lets you easily check the recent market trend data.
"Identification of Market Opportunities"
is supported by a range of solutions
For Understanding the Market
Catching up with Market Changes
SCI® Annual Report
This report enables you to catch up with such changes in the consumer market from a bird’s eye view as changes in the market as a whole and trends in the categories that are performing well.
Understanding Market Changes/Competitive Environment
iCanvas® Category Trend
Through panel data analysis, you can check which market segment is performing well or identify the competitive situation among manufacturers/brands.
Identification of Market Opportunities
SCI® Bundling Cluster
Based on data from the actual situations of consumers’ shopping around behavior, we can identify the market segment from the consumer’s point of view.
Understanding the Market Structure
Product Information Database
One of the largest-scale product information databases in the industry encompassing a wealth of attribute information enables you to carry out market/sales analysis from a variety of different angles.
INTAGE Cohort Analysis Solution
Capturing the demand structure of the market from the chronological changes of user segments supporting that market enables us to provide long-term future forecasts.
For Understanding the Customer
Understanding the Customer Profile
SCI® User Profiling
We depict the "face" of a particular consumer such as a heavy user in a given category based on a wealth of purchase behavior logs, awareness and attribute data.
Understanding the Customer Profile
iCanvas® User Profile
Through consumer panel data analysis, we understand the category user segment on the basis of attributes and shopping behavior characteristics.
Understanding the Actual Use Situation
Online Research Package | Category User Survey
We capture the actual quantitative use situation and/or needs of the users in a category through online research.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
SRI®(Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 4,000 stores nationwide. As this data captures the actual sales situation over the counter, it can be used for brand marketing and in-store promotions.
SCI®(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
This data on dining tables and cooking is collected on an ongoing basis for each eating event (breakfast, lunch and dinner) at 1,260 households. The data can be used as hints for product development or as sales promotion information for distribution.
SLI® (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.
Cross Border Spectrum Support
INTAGE provides full support for the PDCA cycle of inbound/outbound marketing from understanding the current inbound market to conducting promotions for visitors to Japan, based on its rich set of data services and connections with overseas players.
Online Research (Online Survey)
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.
This panel represents a voluntary survey we conducted on the finance industry (life and non-life insurance, banking and brokerage). With a base of 700,000 respondents, INTAGE provides a survey lineup which includes various themes such as market conditions, competitive situations, royalties, etc.
This panel represents syndicated automobile data collected monthly from approximately 600,000 respondents. The panel consists of two parts: the “market trends survey,” for hearing about currently owned vehicles and next planned purchases, and the “car buyer survey,” for hearing about reasons for purchasing and important decision points.