INTAGE Cohort Analysis Solution
Understanding the structure of demand in the market and making long-term forecasts
For Addressing the Following Issues
Identifying high-demand segments
You want to identify the segments that support your products.
Breakdown into cohort, aging, and time period effects
Analysis is conducted using purchase history data (mainly SCI®) to break down category/brand purchase volume by 3 effects: Cohort, Aging, and Time period.
Understanding the trend in demand structure
You want to understand the current distribution of demand, and how it will change in the future.
Future projections (market size trends)
Using data on the 3 effects and the future number of households (INTAGE estimates), we forecast market size trends based on population dynamics.
You want to determine the future prospects for your brand/category.
Targeting based on future value
High-potential cohorts can be identified based on cohort-specific projections.
What the Output Looks Like
Category/brand purchase volume broken down into 3 effects: Cohort, Aging, and Time period
Projected market size trend based on the 3 effects and population dynamics estimates
Identification of high-potential cohorts based on cohort-specific projections
We have extensive experience using household surveys conducted by the Ministry of Internal Affairs and Communications. If purchase data by age group for a certain period of time are available, this analysis can be conducted.
Category data for the past 11 years (in the case of 5-year age increments) is required.
Forecasts for up to 20 years can be made.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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SCI®(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.
SLI® (Nationwide Female Consumer Panel Survey)
We are collecting purchase data for beauty and health related personal goods for women. Boasting the largest-scale female individual sample panel, this assures stable data and even enables you to analyze low appearance ratio items.