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Product & Service Development

Challenges to be dealt with in "Product & Service Development"

Challenge 1

We would like to clarify the product elements we should have as specifications

Challenge 2

We would like to carry out a demand forecast to prepare a production plan

Challenge 3

We would like to make our packaging and pricing acceptable to the target

4Ps Strategy Required for Production of Products & Services and their Delivery to the Target

First of all, we will work out a Product Strategy by considering what form of products/services would embody the concept we developed in terms of product characteristics, design, naming, packaging, and other such elements.
Furthermore, we will work out a Price Strategy, i.e. what sorts of pricing for the products/services we have developed will be acceptable for the target consumers, how to implement price promotions such as special discount sales, etc.

INTAGE supports the development of a Product Strategy and Price Strategy which are acceptable to the target through a variety of research methods according to the specific purpose, surveys of the target segment, and a panel data based analysis of prices and sales performance.

Characteristics of INTAGE’s "Product & Service Development"

1A Variety of Research Methods According to the Specific Purpose

We support evaluating/improving each element of the product & service by taking full advantage of various different methods ranging from research studies to re-enact the product selection behavior online as if it was real to those research studies based on marketing research theory including conjoint analysis and PSM analysis.

2Comprehensive Support for Strategy Development Based on Research of the Target

By carefully setting and understanding the target during the "Identification of Market Opportunities" process, we can conduct a survey of those people who meet the conditions of a target; in this way, we can work out a strategy which hits the target head on.

3Real Price Elasticity Data and Demand Forecasting Based on Actual Sales Results

The fact that it is possible to capture the relationship between a change of price of an existing product and a change of sales based on SRI+® (Nationwide Retail Store Panel Data) which continually collects sales results from approximately 6,000 stores nationwide, enables us to work out a Price Strategy on the basis of actual market performance.
In addition, we support your decision whether or not to release the product on the basis of our accurate demand forecast model which incorporates actual performance data for past products.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services

"Product & Service Development"
is supported by a range of solutions

For Formulation of Product Strategy

Consideration of Product Elements

Conjoint Analysis

Identify the factors that consumers focus on when selecting products so you can prioritize marketing activities and product features for development.

Demand Forecasting

INTAGE New Product Demand Forecast Solution

By forecasting the demand for a new product based on an accurate model which incorporates the sales performance & marketing plan of existing products, we support your efforts to improve the product and make it acceptable for the market.

Package Evaluation

i-Mesh

Intuitive evaluation of package ideas for making the layout and visual elements more effective

Package Evaluation

Online Research Package | Package Research

By evaluating whether the package plan is enhancing the attraction of the product in line with the concept, we clarify the direction your improvement efforts should take.

Package Evaluation

i-Shelf

Find out which package design will be selected by shoppers by having respondents choose products that arouse their interest and products they want to buy from simulated shelves presented online.

CP Balance Evaluation

Online Research Package | Concept & Product Research

By asking our panel to evaluate whether the product satisfies the expectation of the concept, we allow you to develop product elements that embody the concept.

For Formulation of a Price Strategy

Price Setting

Online Research Package | Price Research

By capturing the price range which consumers feel appropriate and showing the change of purchase intentions according to changes in price, we allow you to "set acceptable prices."

Price Revision

BPTO / Gabor&Granger

Clarify your brand’s price elasticity to understand the brand’s current status and review the pricing policy.

Development of a Price Promotion Plan

Pricing Optimizer

With simulations showing the impact of changes in the ratio of regular pricing and discount pricing, users can develop price promotion plans that will secure sales.

We propose the sort of marketing research that can deal with your company's challenges.

Please feel free to contact us. The relevant team member will get in touch with you.

Inquiry for our services

Services recommended for those viewing this page

Online Research (Online Survey)

[Supports Online Research]
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.

CLT (Central Location Test)

By coordinating the venue and the subject appropriately according to the specific theme, we allow you to collect the opinions of those consumers which are useful for your decision-making. CLT is suitable when you want to evaluate the product by letting consumers actually look at or try it, when you want to conduct a highly confidential survey, etc.

Data Analysis Service

Through data analysis, centered on the marketing area, we support you in "Knowing (understanding the market/consumers)", "Developing (development of strategies/tactics)", "Delivering (implementation of the measures)", and "Measuring (effectiveness measurements and improvement considerations for the next steps)".

SRI+® (Nationwide Retail Store Panel Survey)

Retail store sales data collected from approximately 6,000 stores nationwide including supermarkets, convenience stores, home centers/discount stores, drug stores, and specialty stores. SRI+ captures actual sales conditions in stores, so you can use it for brand marketing and/or in-store promotions.