Product & Service Development
Challenges to be dealt with in "Product & Service Development"
We would like to clarify the product elements we should have as specifications
We would like to carry out a demand forecast to prepare a production plan
We would like to make our packaging and pricing acceptable to the target
4Ps Strategy Required for Production of Products & Services and their Delivery to the Target
First of all, we will work out a Product Strategy by considering what form of products/services would embody the concept we developed in terms of product characteristics, design, naming, packaging, and other such elements.
Furthermore, we will work out a Price Strategy, i.e. what sorts of pricing for the products/services we have developed will be acceptable for the target consumers, how to implement price promotions such as special discount sales, etc.
INTAGE supports the development of a Product Strategy and Price Strategy which are acceptable to the target through a variety of research methods according to the specific purpose, surveys of the target segment, and a panel data based analysis of prices and sales performance.
Characteristics of INTAGE’s "Product & Service Development"
1A Variety of Research Methods According to the Specific Purpose
We support evaluating/improving each element of the product & service by taking full advantage of various different methods ranging from research studies to re-enact the product selection behavior online as if it was real to those research studies based on marketing research theory including conjoint analysis and PSM analysis.
2Comprehensive Support for Strategy Development Based on Research of the Target
By carefully setting and understanding the target during the "Identification of Market Opportunities" process, we can conduct a survey of those people who meet the conditions of a target; in this way, we can work out a strategy which hits the target head on.
3Real Price Elasticity Data and Demand Forecasting Based on Actual Sales Results
The fact that it is possible to capture the relationship between a change of price of an existing product and a change of sales based on SRI (Nationwide Retail Store Panel Data) which continually collects sales results from approximately 4,000 stores nationwide, enables us to work out a Price Strategy on the basis of actual market performance.
In addition, we support your decision whether or not to release the product on the basis of our accurate demand forecast model which incorporates actual performance data for past products.
"Product & Service Development"
is supported by a range of solutions
For Formulation of Product Strategy
Consideration of Product Elements
By identifying which elements are particularly important when consumers choose the product, we allow you to set your priorities right in terms of the functionality to be developed or measures that need to be put in place.
INTAGE New Product Demand Forecast Solution
By forecasting the demand for a new product based on an accurate model which incorporates the sales performance & marketing plan of existing products, we support your efforts to improve the product and make it acceptable for the market.
By asking our panel to intuitively evaluate the packaging plan, we make the visual expression such as the layout of the elements more effective.
Online Research Package | Package Research
By evaluating whether the package plan is enhancing the attraction of the product in line with the concept, we clarify the direction your improvement efforts should take.
Virtual Shelf Test
By following the product choosing behavior in front of real shelves in detail, we allow you to understand the consumer’s psychology so that you can develop a package that people would like to choose.
By asking our panel to choose the product they like or want to buy from our virtual online shelf, we allow you to decide which package plan is the one most likely to be chosen in the store.
Contents Expression Development
By asking our consumer members who have highly delicate sensitivity and good expression capabilities to post their product related experience, we allow you to develop expressions that will gain the empathy of consumers.
For Formulation of a Price Strategy
Online Research Package | Price Research
By capturing the price range which consumers feel appropriate and showing the change of purchase intentions according to changes in price, we allow you to "set acceptable prices."
BPTO / Gabor&Granger
By clarifying the price elasticity of the brand, we allow you to review your price setting according to the brand’s current situation.
Development of a Price Promotion Plan
By conducting a simulation to see the effect of a change in the ratio between discounted price sales and normal sales price, we allow you to work out a price promotion plan which ensures sales.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
Online Research (Online Survey)
As you can collect a large amount of questionnaire data in a short time, this is suitable for the speedy resolution of problems. With our support framework consisting of quality survey respondents and professional staff, we support the formulation of business plans and marketing strategies.
CLT (Central Location Test)
By coordinating the venue and the subject appropriately according to the specific theme, we allow you to collect the opinions of those consumers which are useful for your decision-making. CLT is suitable when you want to evaluate the product by letting consumers actually look at or try it, when you want to conduct a highly confidential survey, etc.
Eye Tracking Survey
Visual information is directly linked with purchasing decisions and consumer’s thinking. By quantitatively measuring the eyesight movements and understanding them using an easy-to-see output, we make it possible for you to brush up your marketing measures.
Data Analysis Service
Through data analysis, centered on the marketing area, we support you in "Knowing (understanding the market/consumers)", "Developing (development of strategies/tactics)", "Delivering (implementation of the measures)", and "Measuring (effectiveness measurements and improvement considerations for the next steps)".
SRI(Nationwide Retail Store Panel Survey)
Retail store sales data collected from approximately 4,000 stores nationwide. As this data captures the actual sales situation over the counter, it can be used for brand marketing and in-store promotions.