Challenges to be dealt with in "Promotion Implementation"
We would like to deliver as wide a range of information as possible to the target
We would like to send the information to the target as effectively as possible
We would like to engage in marketing activities in accordance with individual needs
At the stage where you are providing your products and/or services, it is important for you to implement promotional activities based on a prearranged strategy and deliver them to the target efficiently.
While the amount of information surrounding the consumer is increasing year after year, the amount of information an individual can actually touch and consume is still limited.
In such an information environment, we must make sure the information we want to send is not buried but actually delivered.
As consumers are exposed to a lot of advertisements these days, in order for them not to be disliked but to be accepted by the receiver, i.e. consumer, we are required to align our promotion with the needs of the receiver.
INTAGE supports the implementation of promotions with a large-scale promotion base which enables us to reach our targets extensively, enables a framework which distributes the advertisement effectively targeting those "segments fitting the product/service" which have been set based on purchasing behavior etc., and enables a framework which enables One-to-One Marketing to be carried out based on consumers’ needs and their concepts of values.
Characteristics of INTAGE’s "Promotion Implementation"
1Promotional Base Enabling Us to Reach Out Extensively
We can deliver product/service information and samples to those targets extracted from millions of d-Point Club members.
2Advertisement Distribution Base Allowing Us to Reach out to the Target
We can distribute online advertisements by envisaging those targets as set during the "Identification of Market Opportunities" process on our advertisement distribution platform which integrates together the consumers’ purchase logs, media exposure logs, and the value database held by INTAGE.
3Product DNA Data Makes One-to-One Marketing Possible
By utilizing the product DNA data which shows "This product was bought by a person with such and such type of values", who was attached to the product on the basis of the SCI data (Nationwide Consumer Panel Survey) which collects daily purchase behavior logs from approximately 52,000 survey respondents nationwide, we help you to match the unsatisfied needs of the retail store customers with the benefits of your product, enabling you to take a more effective approach.
is supported by a range of solutions
Online Promotion Implementation
We help you to extensively distribute information on your product/service through a Smartphone-based questionnaire to those d-Point Club members who satisfy certain conditions as a target.
Distribution of Online Advertisements
By using online as well as actual data such as consumer purchase data, media exposure data including TV, Internet, and newspaper, plus research data held by our company, contractor information and questionnaire answer data held by NTT DOCOMO, as well as 3rd party data, it becomes possible to carry out promotion and analysis from a different perspective than has been possible in the past.(Linked to an external site)
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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By using Genometrics, you can understand the customers’ sense of values which are difficult to see if you are only based on gender and age. This helps visualize various profiles that cannot be obtained from ID-POS data alone, including finer attributes and latent purchase potential.
SCI(Nationwide Consumer Panel Survey)
Shopping data continually collected from more than 50,000 consumers all over Japan. By using purchase history data, a wealth of profile data, and other optional research, we can carry out processes from segmentation to target setting, consider the best method of approach, and perform an after-implementation assessment.