Car-kit®
A consumer database specialized for the auto industry that continuously tracks the purchase and ownership of motor vehicles
Service Outline
Car-kit is a syndicated data service for the automotive industry that gathers information on the vehicles of approximately 700,000 people each month.
Response data is collected monthly through two surveys: a market trend survey that asks about current vehicle ownership and future intentions, and a subscriber survey that asks subscribers about their reasons for purchase and what they prioritized when purchasing.
We can also recruit respondents for surveys at any time based on the latest response information.
Characteristics of Car-kit
The largest auto industry sample in Japan
Since INTAGE conducts surveys of INTAGE-owned as well as affiliated panelists, we can secure data from approximately 700,000 people every month.
The database covers a wide range of generations across the country, making it possible to check data on young segments and people living in rural areas.
You can not only track your own company’s models but also quickly ascertain market trends, including those of competing models, facilitating the optimization of your marketing PDCA cycle.
Speedy and efficient follow-up surveys
Follow-up surveys can be used to obtain supplementary information that the monthly questionnaire does not cover.
Based on the information obtained through Car-kit, a follow-up survey can be conducted quickly and efficiently without a preliminary survey. The survey might focus on your own company’s car models, or it could be used for targeting non-owners and making comparisons that include competitor models.
Accurate car model information
Normally, it is difficult to obtain accurate vehicle information through questionnaire surveys, but INTAGE’s automobile database makes it possible to gather consistent vehicle information, including not only the make, model and body type, but also details such as the year of purchase, engine type and drive type. The database supports multiple devices.
Deliver messages efficiently to target consumers using Car-kit × di-PiNK®
These services can be used to identify the characteristics of target consumers and achieve more precise targeting and advertising distribution.
Through segmentation of target consumers based on a wealth of automotive information and usage of the DMP service “di-PiNK”, you can reach your target more efficiently by delivering ads to general consumers who are similar to target panelists in terms of demographics and web behavior.
Car-kit × Consumer 360° Viewer for a deeper understanding of target consumers
In addition to Car-kit, INTAGE has a wealth of other information that is useful for understanding consumers, including data on the purchase of electrical appliances and consumer goods, as well as information on consumers’ hobbies, tastes, lifestyles, values, and feelings. This data can be brought together to gain a deeper understanding of users.
Learn more about “Consumer 360° Viewer” for multifaceted and highly-detailed target profiling