i-SSP® (INTAGE Single-Source Panel)
The largest single-source panel in Japan, with log data covering everything from cross-media information exposure to consumption behavior
Service Outline
i-SSP(INTAGE Single Source Panel) provides comprehensive support, for everything from planning to effectiveness measurement, to help companies communicate effectively with consumers.
The following types of data are collected from the same panelists to clarify how exposure to information affects the psychology and behavior of consumers:
- Log data on exposure to PCs, smartphones, TV, and other media
- Questionnaire responses providing information on demographics, attitudes, and usage conditions
- Consumer goods purchase history log data (via linkage with our Nationwide Consumer Panel Survey (SCI®))
＜Examples of i-SSP applications＞
- For creating a profile of your target users and gaining insight into their media exposure and daily lives
- For developing a strategic media plan to achieve effective target reach
- For detailed cross-media analysis of campaign reach and frequency
- For observing changes in consumer attitudes before and after campaigns to measure advertising effectiveness
Characteristics of i-SSP (INTAGE Single-Source Panel)
The largest cross-media single-source panel in terms of number of panelists
Instead of evaluating TV and web advertising separately, their combined effect can be measured. Furthermore, effectiveness can be measured using indicators such as search behavior and app usage as KPIs. With i-SSP, you can comprehensively evaluate the effectiveness of multiple media and advertising platforms, and thereby optimize your media strategy.
Accurate and detailed granular data in log (mechanical) format
Log data on PC, smartphone, and TV exposure are collected mechanically, allowing for behavior-based analysis that does not rely on memory while ensuring an accurate understanding of media exposure patterns based on actual time and frequency data.
A wide range of information on values, attitudes, and purchase behavior can be leveraged for analysis
Information on media perceptions, values, and other attitudes can be combined with purchase history log data obtained from the same panelists to analyze brand purchase conditions in detail.
Add-on questionnaire surveys for deep dive analysis
An additional questionnaire survey can be conducted on target panelists, and the findings used to create unique target segments and collect information on changes in psychology and attitudes.