International Sales Data
Understanding overseas markets and consumers through consumer purchase panels that accumulate daily shopping data and retail sales panels/EC sales data that provide market and EC sales estimates
Service Outline
We can provide consumer purchase data and retail sales data from over 50 countries around the world.
Markets can be analyzed in detail based on the characteristics of each country. We can also provide data in a wide range of configurations to suit your company’s needs, such as side-by-side comparisons of countries where your products are sold, delivering support for everything from understanding the market and consumers before product launch to tracking product performance, constructing hypotheses, and solving problems.
In the same way that SRI+®, SCI®, and SLI® are used in Japan, consumer purchase data and retail sales data can also be used overseas to address a variety of issues such as the following:
- You cannot find reliable data on the marketability of your products in countries being considered for expansion.
- You don’t know what kinds of consumers are buying your products and your competitors’ products in the countries where they are sold.
- As the company’s headquarters, you want to conduct brand audits in overseas markets using the same KPIs as in Japan.
- You want to find out how well your products and your competitors’ products are selling on each e-commerce platform.
Characteristics of International Sales Data
Data utilization support that leverages the expertise of INTAGE, the only company in Japan to provide consumer and retail store panels
INTAGE is the no. 1 marketing research company in Asia, and in Japan we provide both consumer and retail panel data. Leveraging our expertise on panel management expertise and data utilization, we deliver comprehensive pre-launch to post-launch support.
Consumer panel: Purchase behavior of consumers in over 50 countries around the world, with a focus on 11 regions in Asia
In markets where sales routes not covered by POS data, such as traditional retail stores and e-commerce, account for a high proportion of sales, consumer data covering purchases across all channels has become the standard language for discussing markets and consumers.
Gaining a clear understanding of the structure of category and brand purchases makes it possible to conduct consumer-based planning, from pre-launch market selection and target consumer understanding to post-launch auditing.
Retail store panel: Covers major channels in 11 countries in Europe, the Americas, and Oceania, with sales data down to the SKU level
With a wide range of market-based metrics such as area, channel, price range, and product attributes, you can check sales conditions at SKU-level granularity, which can be used for considering and evaluating marketing measures and for conducting market analysis needed for business strategy formulation.
China EC Data: Sales data for stores and brands on major Chinese EC platforms
Through web crawling and AI, data on product sales is collected and accumulated daily from platforms such as Tmall, Jingdong, and Douyin, and sales trends are presented in an easy-to-see format with high granularity. We can help you accelerate your Chinese e-commerce business via effective business strategies and marketing measures that are grounded in an understanding of current market trends and data.