SLI® (Nationwide Female Consumer Panel Survey)
Presenting in an easy-to-see format the purchase behavior for products related to women’s beauty and health (cosmetics, hair care products, sanitary products, underwear, supplements, etc.) to support marketing activities related to beauty and health
Service Outline
SLI is a database that accumulates shopping information related to beauty and health, such as cosmetics, hair care products, and underwear, from approximately 40,000 female consumers aged 15 to 79 across Japan.
SLI can be used as basic data to support brand and retail marketing, for everything from understanding the market to identifying targets, considering ways to reach consumers, and evaluating campaigns after they have been implemented.
SLI is useful for addressing a wide range of issues, including
- Profiling target consumers with a wide range of metrics, including not only demographic attributes but also psychographic attributes such as beauty consciousness and lifestyle values
- Breaking down shopping behavior for the development of measures to address specific factors
- Spotting changes in user behavior and detecting alerts
Characteristics of SLI (Nationwide Female Consumer Panel Survey)
High level of data accuracy
Rigorous quality control ensures stable delivery of data from approximately 40,000 women, making it the largest panel of female individuals in Japan.
Meticulous panel management and data cleaning are carried out based on expertise cultivated through the operation of consumer panels for over 60 years.
Supports a wide range of market analyses
Linking the shopping data to our independently-built product master allows for market analysis based on a wide range of product information. Even products that do not have a barcode – such as items sold online, through mail order, or through door-to-door sales – can be analyzed through the use of a temporary code.
Three optional survey services to deepen your understanding of consumers
Our three optional survey services capture the reasons and underlying attitudes behind purchase behavior.
● Profiler
Information on a wide range of values and attitudes, compiled and updated once a year
A wealth of profile information, with a focus on lifestyle and consumption values, gives you a deeper understanding of your target consumers.
● Plus3
Three additional questions, asked when purchase data on the target product are entered
You can ascertain the reasons for purchase and/or in-store behavior while the experience is still fresh in consumers’ minds.
● morevois
Sampling of respondents for a questionnaire survey using purchase history data
You can identify the “characteristics” of users from a variety of perspectives, such as their priorities when purchasing the category or their perceptions of the brand, and use this to understand the market and evaluate brands.
Deliverables
SLI data is provided using iCanvas®, a platform that allows you to easily analyze data and intuitively understand market trends with readymade visual templates supporting a variety of perspectives and approaches.
Excel tables, analysis reports, and other materials can also be provided as needed.