UGO-kit®
A location information platform service for understanding people’s movements and attitudes
Service Outline
UGO-kit is a location information platform service for supporting travel and tourism marketing that combines location information, detailed attributes, and questionnaires to gain an in-depth understanding of the domestic travel and tourism market in terms of both behavior and attitudes.
We provide comprehensive support for data-driven marketing PDCA cycles, including everything from market understanding to ad distribution and effectiveness verification. For example, you can find out
- how many people stay in the area on a seasonal, daily and hourly basis
- the demographics and characteristics of visitors (including foreign visitors)
- the attitudes and behaviors of visitors (why they visited, who they visited with, how much they spent, etc.)
…and much more.
Characteristics of UGO-kit
Thorough nationwide coverage with a large sample
Data from 82 million Docomo handsets*, location information and detailed attributes (demographic data, geo-segmentation, etc.) from up to 41 million d POINT CLUB members, and data from up to 6 million people who have taken location-based surveys can be used, allowing for detailed analysis by prefecture, tourist area, etc.
*The population statistics database “Mobile Kukan Toukei” is created using the mobile phone network of NTT DOCOMO, Inc., with which INTAGE has a business partnership. Estimates are made based on operational data from approximately 82 million mobile phones (as of March 2022), excluding corporate names and MVNO data.
* The “Mobile Kukan Toukei” name and logo are registered trademarks of NTT DOCOMO, Inc.
*“di-PiNK” and the “di-PiNK” logo, as well as “Koko-research” and the “Koko-research” logo, are registered trademarks of DOCOMO InsightMarketing, Inc.
A wealth of attribute information
di-PiNK® DMP, one of the services in UGO-kit, has approximately 1,800 categories of attribute information. Our wide range of attributes give you a clear picture of who is visiting the area.
Questionnaires utilizing location information
With Koko-research, one of the services in UGO-kit, questionnaire surveys can be conducted based on location information logs, so that you can gain a broad and deep understanding of travel trends and attitudes in each season.
Learn more about Koko-research(location information log-based smartphone research)