Survey Panel in Japan
Mighty Monitor, one of the largest high quality survey panels in the industry
Service Outline
The “Mighty Monitor” online survey panel is one of the largest panels in the marketing research industry and the only one in Japan to have obtained JIS Y 20252(*) certification, which is both a national and international standard for quality control in market research. With the most extensive range of panel fields in the industry and coverage of a wide variety of attributes, it is also highly versatile and can be used in diverse ways. Making use of this truly “mighty” tool for high quality online research allows us to provide powerful support for customers’ marketing activities.
(*) The first in Japan to be certified for access panel management in the classification.
In order to manage panels more effectively in accordance with international standards (JIS Y20252 (ISO20252)), INTAGE discloses the number of people who have participated in surveys or updated their attributes in the past year (as of May 2025).
Characteristics of Mighty Monitor
The most extensive range of panel fields in the industry
In addition to handling large-scale surveys, we can also secure low-incidence segments and recruit fresh respondents for benchmark surveys, allowing you to conduct marketing faster and improve the accuracy of your benchmarks. We also have sub-panel data on a wide range of topics, making it possible to conduct surveys that efficiently and quickly target specific groups with no need for preliminary surveys.
Highly reflective of the market
Mighty Monitor has a mix of PC and smartphone users and covers a wide range of demographics. For this reason, it is highly reflective of the market and suited for obtaining the “microcosm of the market” that is required for benchmark surveys.
Sources: 2017 INTAGE independent research
2015 National Census / 2017 Employment Status Survey / 2017 Consumer Confidence Survey / 2016 Survey on Trends in Communications Usage
*Strict comparison is not possible because public surveys differ in terms of timing, design, and methodology.
High-quality data
INTAGE is the only company in Japan to have obtained JIS Y 20252 certification, based on which we conduct appropriate quality control of our panelists. Moreover, in addition to the implementation of measures such as our proprietary survey screens, which reduce the likelihood of device-driven response bias, we strive to improve the accuracy of responses in all aspects of research implementation by leveraging the wealth of research experience and data verification techniques we have cultivated as a marketing research specialist.