Sub-panels in Japan | INTAGE Inc.

Contents

Service Outline
Characteristics of Sub-panels
Sub-panel Details (12 Themes)

Service Outline

In addition to basic demographic information such as gender, age, place of residence, and family composition, INTAGE also has survey panel information on 12 specific themes, such as recent life events (marriage, moving house, etc.), purchases, and cars owned, available as sub-panels.
As the number of panelists who meet the criteria for each theme can be ascertained, surveys can be conducted efficiently and accurately by focusing on a specific target.
(Sub-panels are included in the basic fee for online research.)

Characteristics of Sub-panels

Efficient survey targeting based on a wide range of theme-based attribute information

In response to your request, we can provide you with target consumer incidence numbers based on our already-acquired panelist attribute information and sub-panels, so research can be conducted efficiently and quickly on a specific target with no need for a preliminary survey.

Even rare target segments can be reached

Since the sub-panels are categorized by detailed themes and taken from the industry’s largest Mighty Monitor, we can conduct surveys in regions where it is difficult to secure respondents or under conditions with a low incidence rate.

Sub-panel Details (12 Themes)

Current status panel (Events in past 3 months)

The survey asks about events in the past three months, products/services purchased/subscribed to, and plans for the next three months. (Conducted in October 2024)

No. of respondents: Approx. 800,000 people
Survey items:
・Events from July to September 2024
・Products/services purchased/subscribed to between July and September 2024
・Home appliances purchased between July and September 2024
・Plans for October to December 2024
・Purchase/subscription plans for October to December 2024
・Home appliance purchase plans for October to December 2024
・Items used on a regular basis
・Plans to buy a home in the future

Communications panel

The survey asks about mobile phone carrier, main model used, and features and services used. (Conducted in August 2024)

No. of respondents: Approx. 200,000 people
Survey items:
・Current mainly-used mobile phone: Handset type
・Current mainly-used mobile phone: Mobile phone company (carrier)
・Current mainly-used smartphone: OS
・Current mainly-used smartphone: Brand/Manufacturer

Diseases and symptoms panel

The survey asks about symptoms experienced or treated in the past year and illnesses currently being treated for. (Conducted in August 2024)

No. of respondents: Approx. 700,000 people
Survey items:
・Symptoms dealt with in some way in the past year
・Symptoms experienced in the past year
・Illnesses for which medication was received from a doctor in the past year
・Illnesses currently receiving medical treatment for
・Illnesses that household members have been treated for in the past year
・Illnesses that are still causing problems in daily life even after treatment in the past year

Nursing care panel

The survey asks about whether or not there are any family members in need of nursing care, their relationship to the respondent, and who is in charge of providing care. (Conducted in June 2024)

No. of respondents: Approx. 800,000 people
Survey items:
・Whether or not there are any family members in need of nursing care
・Relationship and age of family members in need of nursing care
・Main caregiver

Medical and wellness panel

Panelists in medical and welfare-related professions are asked about job details, the number of hospital beds, medical departments, etc. (Conducted in June 2024)

No. of respondents: Approx. 50,000 people
Survey items:
・Occupation and place of work
・No. of hospital beds at place of work, main area (department) of treatment (doctors) / care (nurses)
・Qualifications held (nurses)
・Involvement in dispensing and OTC sales, no. of prescriptions handled (pharmacists)
・Total number of pharmacies at place of work

Train line (Keihin/Keihanshin) panel

The survey asks about the names of the nearest station and railway companies that are usually used for home, work, and school. (Conducted in November 2024)

No. of respondents: Approx. 360,000 people (Keihin: Approx. 230,000 people / Keihanshin: Approx. 120,000 people)
Survey items:
・Train station and line nearest to home
・Train station and line nearest to workplace/school

Housing panel

The survey asks about residence type, length of residence, experience of buying a house, plans to buy a house, plans for home renovations, etc. (Conducted in October 2024)

No. of respondents: Approx. 800,000 people
Survey items:
・Experience of buying a house
・Current type of residence
・No. of years living in current residence
・Plans to buy a house in the future
・Type of residence considering buying
・Plans to renovate home in the future
・Plans to renovate home in the next six months

Pet (dog/cat) panel

The survey asks about current dogs/cats in the household, including their age, food, the person who chooses their pet food, and the place of purchase. (Conducted in June 2024)

No. of respondents: Approx. 800,000 people
Survey items:
・Dogs and cats in household
・Ages of dogs/cats
・Weight of dog
・Food usually given
・Dog food/cat food brand selector and place of purchase

Businessperson panel

The survey asks about occupation, grade (students only), role at work, sales, and number of employees. (Conducted in May 2024)

No. of respondents: Approx. 910,000 people
Survey items:
・Occupation/grade (students)
・Industry
・Type of work
・Job title
・Role/involvement/decision-making authority at work
・Marketing budget/advertising media used at work
・No. of employees
・Annual sales
・Stock market status
・No. of job changes/Intention to change jobs

Lifestyle panel

The survey asks about the current housing status and experience with home renovations, use of videos and social media, and home appliances owned. (Conducted in November 2024)

No. of respondents: Approx. 740,000 people
Survey items:
・Current type of residence
・Size of current residence
・Involvement in selection of contractor and design when purchasing home
・Areas of home that have been renovated
・Time of most recent renovation
・Involvement in selection of contractor and design when conducting most recent renovation
・Areas of home intending to renovate in the future
・Time of planned renovation
・Usage of social media and video services
・Owned kitchen and beauty appliances
・Owned cameras

Auto panel

The survey asks about cars owned by the household, including the time of purchase, manufacturer, model name, body type, etc. (Conducted in October 2024)

No. of respondents: Approx. 700,000 people
Survey items:
＜Market trend survey (approx. 700,000 people)＞
・Information on current vehicle
・Information on next intended purchase
・Consideration status and behavior

＜Subscriber survey (approx. 5,000 people)＞
・Reasons for purchase
・Priorities
・Manufacturer image/perceptions
・Consideration process

Financial products panel

The survey asks about the usage of financial institutions, the services used, and the top five banks in terms of transaction amount.
(Banking and securities version: April-May 2024 / Insurance version: May-June 2024）

No. of respondents: Approx. 700,000 people
Survey items:
・Usage of approx. 200 banks/credit unions/cooperative associations/workers’ credit unions/securities companies, 49 life insurance companies, 20 automobile insurance companies, and 300 financial institutions

*The data is provided as MAT-kit®, a database of annual research on the usage of financial services (life and non-life insurance, banks and securities). As it covers a wide range of major banks and companies throughout Japan, a variety of data can be obtained, including consumer usage, market conditions, competitive conditions, and loyalty. For the insurance version, a lineup of CS surveys is also available.