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Vision

THE INTAGE GROUP WAY

INTAGE Inc. was founded in 1960. With offices in 11 countries and regions around the world, INTAGE Inc. leads the INTAGE Group, Asia's No. 1* marketing research and insights business, providing total support for the marketing activities of companies and organizations in Japan and overseas.
By gaining a deeper understanding of consumers and making more sophisticated use of data, we aim to support the future of our clients’ businesses and realize our vision to “Create Consumer-centric Values”, working together with clients in marketing to deliver happiness to consumers.
*Source: “ESOMAR's Global Top-50 Insights Companies”, ESOMAR Global Market Research 2021 (based on Group consolidated sales)

Origin of the company name

We changed our company name to INTAGE in 2001 as we conceived the 21st century is the "Age of Intelligence" and we wanted to be a force in exploring and developing this new age.

* Old company name: Social Research Institute

Thought represented by the corporate logo

Our logo, INTAGE’s corporate symbol, is a design based on "c-h-i" which is a Chinese character in the tensho style (engraving style) meaning "Intelligence."
The left-hand side represents an "arrow" used to make a pledge and the right-hand side represents a "vessel" used to store the benediction (a prayer of blessing).
It means to confirm what should be done by "giving the benediction and making a pledge" i.e. "come to know or realize."

Upholding this logo, a symbol of "Intelligence," we will pursue our mission the "Creation of intelligence pioneering the future of the global community."