Focus Group Interview (FGI) | In-Depth Interview
Qualitative surveys based on consumer/market understanding
A qualitative research method where we conduct round table discussions or one-to-one interviews.
The group interview (FGI) is suitable when you want to collect a wide range of opinions or ideas leading to insight through conversations between research subjects; whereas when you want to get into the deep psyche or get down to the bottom line of a survey subject, the In-Depth Interview is the way to go.
An experienced researcher will make a proposal for you based on a wealth of data.
We also provide a variety of state-of-the-art facilities where you can listen and observe the real voices of the consumers.
With the Focus Group Interview (FGI), by observing the free discussion between consumers, you can come up with a wide range of opinions and ideas, as well as new discoveries and hypotheses to solve your problems.
With the In-Depth Interview, by getting down to the bottom line of the consumer, you can obtain an in-depth understanding of their behavior in chronological order, the psychological changes they went through at that time, their concept of values, and the value of your company’s brand.
Characteristics of the Focus Group Interview (FGI) and In-Depth Interview
Proposals based on a wealth of knowledge and data
We propose the optimal survey plan taking advantage of the experience and knowhow of Access JP, one of our group companies which specializes in qualitative research, as well as our company’s data and market knowledge.
A variety of our own venues with state-of-the-art equipment
We have a total of five interview rooms of different types in our offices in Akihabara and Osaka. We help you with observing consumers at our state-of-the-art facilities.
Our company’s own venue (1)
Interview room on the 10th floor of our Akihabara Headquarters
Suitable for 1-6 people. You can hold a relaxed interview in a comfortable space with windows
The camera can be focused on each subject. Since you can use manual zoom, this is most suitable for interviews where you want to show something to the interviewee or do some kind of work. By installing the interview room entrance and exit in separate areas, we make sure that the interviewees do not have to bump into each other
- Equipment in the interview room
-
- 40-inch monitor
- Blu-ray discTM player
- Whiteboard
- Product display stand/shelf (1.21 meters)
Meeting room attached to the interview room on the 10th floor of our Akihabara Headquarters
With state-of-the-art equipment, you can always observe all the facial expressions of each individual subject
By using a camera focused on each subject and manual zoom, you can always observe all the subtle expressions and every operation. Can accommodate 1-14 people
- Equipment in the meeting room
-
- Two 60-inch monitors
- Whiteboard
- Messaging function into the interview room
- Wi-Fi
- Focus Vision System
Mirror room attached to the interview room on the 10th floor of our Akihabara Headquarters
Mirror room which also allows simultaneous interpreting
Can accommodate 1-11 people
- Equipment in the mirror room
-
- Wide mirror
- Simultaneous interpreting system
- Messaging function into the interview room
Our company’s own venue (2)
North interview room on the 2nd floor of our Akihabara Headquarters
Suitable for 6-7 people.
The layout allows you to observe all subjects well from a single position
The layout allows you to observe the facial expressions of all the subjects, as well as the responses of everyone at the same time. As the camera captures each individual’s facial expression front on, you can also catch the minute responses which are so subtle that they do not result in a verbal expression
- Equipment in the interview room
-
- Cameras to catch the facial expression of each subject
- 40-inch HDTV
- Blu-ray discTM player
- Whiteboard
- Glass stand/shelf to display products
Meeting room attached to the north interview room on the 2nd floor of our Akihabara Headquarters
With state-of-the-art equipment, you can always observe all the facial expressions of each individual subject
The camera captures each individuals’ facial expression front on and shows it on a monitor screen configured as a multi-display. Can accommodate 1-15 people
- Equipment in the meeting room
-
- Two 60-inch monitors
- Whiteboard
- Messaging function into the interview room
- Wi-Fi
- Focus Vision System
Mirror room attached to the north interview room on the 2nd floor of our Akihabara Headquarters
Mirror room which also allows simultaneous interpreting
Can accommodate 1-12 people
- Equipment in the mirror room
-
- Wide mirror
- Simultaneous interpreting system
- Messaging function into the interview room
Our company’s own venue (3)
South interview room on the 2nd floor of our Akihabara Headquarters
Suitable for 6-9 people.
As this is a large room, you can also conduct a mock in-store interview with furniture
As this is the largest room, you can display furniture for a sales promotion or a reach-in freezer. This room is most suitable for observing the subjects’ behavior and holding interviews in a situation similar to a shop front.
- Equipment in the interview room
-
- 40-inch HDTV
- Blu-ray discTM player
- Glass stand/shelf to display products
Meeting room attached to the south interview room on the 2nd floor of our Akihabara Headquarters
A large meeting room
Straight into the discussion
As this is a large meeting room, you can have the kind of discussion that involves participants working together. Accommodates 1-15 people
- Equipment in the meeting room
-
- 37-inch monitor
- Wi-Fi
Mirror room attached to the south interview room on the 2nd floor of our Akihabara Headquarters
Mirror room which also allows simultaneous interpreting
Can accommodate 1-12 people
- Equipment in the mirror room
-
- Wide mirror
- Simultaneous interpreting system
- Messaging function into the interview room
Our company’s own venue (4) (5)
West Japan Office group interview room
Suitable for 1-7 people.
As this is a room with a relaxing atmosphere, you can hold relaxed interviews
The camera captures each individual’s facial expression front on and relays it to the workshop room installed next door. You can have a discussion while observing the subject in detail.
- Equipment in the interview room
-
- Presentation monitor
- Presentation board
- Mirror room for up to 8 people
- Workshop room for up to 16 people
- Simultaneous interpreting system (can handle two languages)
West Japan Office In-Depth Interview room
As this is a small room for 1-2 people, you can conduct a thorough interview.
The camera captures each individual’s facial expression front on and relays it to the workshop room installed next door. You can have a discussion while observing the subject in detail.
- Equipment in the interview room
-
- Presentation monitor
- Presentation board
- Mirror room for up to 4 people
- Workshop room for up to 10 people
- Simultaneous interpreting system (can handle two languages)
- Focus Vision System
West Japan Office workshop room
Installed in both the group interview room and the In-Depth Interview room
A workshop room with a whiteboard installed along the whole wall. It’s possible to have a discussion, present one’s own ideas, “write it down” and “share” while viewing images of the interviews
For those subjects who are too busy to come to the venue, we let them share the session remotely.
We can do this either by remote delivery to your office or by transmission between our Akihabara and Osaka offices. People can share the interview without having to come to the venue.
We make comprehensive proposals through combining quantitative research
We make proposals that combine qualitative research, quantitative research, and panel data analysis according to your aims and challenges. We can offer a broader and deeper analysis of consumers.
How to utilize the Focus Group Interview (FGI)
- Listen to the candid opinions of the customer concerning the product you are developing
- Find out how to improve your company’s products and services in specific ways
How to utilize the In-Depth Interview
- Obtain an in-depth knowledge of your targets’ behavior in daily life and their set of values for the purpose of product development
- Conduct interviews about your targets’ behavior and/or background while monitoring their daily life
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.