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Online Research Package

We have prepared 15 kinds of packages to cater for a variety of surveys required in a marketing process. With standardized question items and outputs on the basis of a wealth of surveys we have performed, these are most appropriate if you want to carry out an online survey in an easy and speedy manner. In addition, all packages can be customized in accordance with the requirements of the customer.

Before Release

Understanding of the Market / Brand Design

Example of ChallengesSurvey Package
  • I would like to have a good understanding of purchasing by the category users
  • I would like to know the characteristics and source of information of the category users
Category user survey

Product Development / Formulation of Marketing Program

Example of ChallengesSurvey Package
  • I would like to evaluate the concept from multiple points of view so that I can focus on a concept that has high development value
  • I would like to know the segment which is likely to become the target of the respective concept
Idea screening survey
  • I would like to know if the concept will hit the target
  • I would like to know which part of the concept is attractive and which part needs to be improved
Concept evaluation survey
  • I would like to evaluate the attractiveness of the package
  • I would like to confirm how the package matches up with the concept
Package survey

Judgment Simulation Concerning Market Release

Example of ChallengesSurvey Package
  • I would like to evaluate the acceptability of the concept and product as a whole
  • I would like to evaluate the conformity of the concept and product
Concept & product survey

After Release

Evaluation of Settlement Situation / Marketing Program Improvement

Example of ChallengesSurvey Package
  • I would like to know the status of the penetration of the new product
  • I would like to know the direction we should take to promote purchases
New product penetration survey
  • I would like to know the driving force for user acquisition for the new product and the reason for that
  • I would like to know how the image of the new product has been conveyed to the user
New product purchaser survey

Market Review / Brand Diagnosis / Strategy Formulation

Example of ChallengesSurvey Package
  • I would like to know the status of the penetration of the major brands
  • I would like to know the positioning of the major brands
Market/brand review survey
  • I would like to check the brand power and know what are the bottlenecks for brand penetration/establishment
  • I would like to get hold of basic information of the major brands (profile, satisfaction, loyalty)
Brand power diagnosis survey

Formulation of Marketing Program for Next Period

Example of ChallengesSurvey Package
  • I would like to know why the customer discontinued purchasing
  • I would like to know the main points for becoming our user again
Discontinued person survey
  • I would like to know the price range that is acceptable to the consumer
  • I would like to understand how variation of prices causes change of intention of purchase
Price survey
  • I would like to ascertain the penetration status & effectiveness of the promotion and campaign of the private brand product
  • I would like to know what kind of promotion & campaign of the private brand product is considered attractive
Private brand promotion/campaign survey
  • I would like to ascertain the penetration status of the TV commercial
  • I would like to know about the contribution of a TV commercial to the brand image
Advertisement effectiveness measurement survey (TV commercial version)
  • I would like to ascertain the actual situation of a brand selection process
  • I would like to find out the information source or information that is effective in the purchasing process
Purchase process and information exposure survey

Performance Review / Marketing Program Improvement

Example of ChallengesSurvey Package
  • I would like to know the reason why they purchase / do not purchase the renewal product
  • I would like to know the brand image after the release of the renewal product and the gap between the current sales and the category needs
Renewal product penetration survey

We propose the sort of marketing research that can deal with your company's challenges.

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