Ad Trace Panel®
A panel consisting of approximately one million people of all our online survey respondents (Mighty Monitor®) from whom we have obtained permission to collect cookies.
Can be used as a platform for measuring effectiveness or AB testing of digital advertisements.
Characteristics of the Ad Trace Panel
Since it boasts a large-scale sample of 300,000 PC cookie survey respondents and 750,000 smartphone cookie survey respondents, it’s possible to confirm the effectiveness of even a small scale campaign. In addition, it’s also possible to confirm effectiveness through segmentation by, for example, advertisement material or age group.
Confirm the effect on actual purchasing
By linking with daily commodity purchase data (SCI®), you can visualize the relationship between digital advertisements and purchase behavior.
It’s possible to conduct delivery experiments (AB testing)
It’s possible to verify the effectiveness of the branding for each advertisement material or verify the optimal advertisement exposure time by delivering an online advertisement to a specific group of survey respondents before the actual launch of the campaign.
A wealth of attributes
It’s possible to carry out further analysis using a purchase attribute survey of durable consumer goods/service goods such as automobiles and finance or using a wide variety of psychographic/demographic attributes.
Outline of the Ad Trace Panel Survey
How to use the Ad Trace Panel
Measuring advertisement effectiveness
Measuring website effectiveness
Delivery experiment (AB testing)
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Services recommended for those viewing this page
i-SSP®(INTAGE Single Source Panel)
One of the largest-scale multimedia single source panels in Japan which captures the relationship between "media exposure" and "consumer behavior (purchase & awareness)" in a multimedia environment. You can use it as basic information for communication and marketing as well as for measuring the effectiveness of the measure, etc.
Media Planning Analysis via Single-Source Panel®
Media exposure log data is used to draw a picture of the customer journey leading up to purchase, allowing for the development of effective information flow.
Target Media Profiling (TMP) Report
Using viewing logs, you can understand what kind of content your target is watching and through which media, for effective media planning.
Marketing Mix Modeling / MMM
Using retail sales data, we have built a model of the relationship between sales and marketing measures that allows us to seek out marketing mixes that increase marketing ROI.
Multi Touch Attribution / MTA
By modeling the relationship between sales and measures on the basis of single source panel data which captures data from exposure to advertisement to purchase, we help you work out the best mix of measures that would improve your marketing ROI.