Media Gauge® Dynamic Panel
The Media Gauge Dynamic Panel, which is currently in the process of development, will address the issues associated with conventional TV viewing measurement data and realize large-scale and sophisticated TV viewing analysis.
Issues associated with conventional TV viewing measurement data
|Panel survey data||Device log data|
|Large-scale human-based viewing data estimated on the above basis|
* Interpretation on the basis of the result of model verification by our company’s deep learning, etc.
Thanks to Dynamic Panel technology, by combining it with a variety of data, it becomes possible to measure smart TV viewing log in a large-scale and sophisticated manner.
* [di-PiNK®] http://www.di-pink.com/ (transferred to an external website)
This is a DMP which integrates online data and real data, including the location information and service usage information of Docomo, questionnaire response data, consumer purchase data held by INTAGE, media exposure data including TV and newspapers, and third-party data provided by our partners
Consideration when dealing with user data
Estimation matching of Media Gauge data and di-PiNK data is outsourced to DOCOMO InsightMarketing, INC. (hereafter “DIM”) by INTAGE Inc. and the processing & aggregation is carried out inside DIM.
As DIM is not a business operator in possession of personal information, Media Gauge Dynamic Panel data will never be linked to personal information.
The product of Media Gauge Dynamic Panel will be a deidentified statistical report.
This product will never lead to identification of individuals.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
Exclusion from subjects of matching by Dynamic Panel technology
- Dynamic Panel technology is a technology to establish linkage between devices (between TV and smartphone, etc.) by way of estimation without specifying individuals
- Matching operation is carried out by DOCOMO InsightMarketing, INC., a business operator not in possession of personal information, by way of outsourcing.
- If you want to be excluded (opt out) from subjects of estimation matching between smart TV (Media Gauge TV) and di-PiNK, please follow the link below.
To be excluded from subjects of matching between smart TV viewing log and di-PiNK by way of estimation: