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What We Do

Healthcare Solutions

Healthcare Research (OTC)

INTAGE provides marketing research in the healthcare industry, with continuous surveys on sales and health trends as well as an extensive range of research services including SDI (drugstore panel research).

SDI (Drug-store panel research)

This service tracks trends in the market for over-the-counter drugs (OTC drugs) at 3,211 drugstores, supermarkets, convenience stores, and home centers all over Japan.

Service Outline

Service Details

Service Description

SDI is a service that offers information essential for developing market strategies - what products were purchased when, where, in what quantity, at what price, and at what types of store - based on POS data in the healthcare category (OTC) collected from 3,211 drugstores, supermarkets, convenience stores, and home centers all over Japan.

Key Features/Advantages

  • SDI is a continuation of INTAGE's very first business. Our service has been used as a de facto standard in the OTC industry for many years.
  • SDI covers a wide range of product categories.

Survey Design

Population Drugstores, supermarkets, convenience stores, and home centers
Sample Size 3,211 stores
Survey Area Nationwide
Survey Method Online collection of POS data
Survey Items Branded data including estimated sales volume, store coverage, market share, unit selling price, etc
Data Delivered Estimated sales (in volume/value), store coverage, market share, sales per store, share per store, unit selling price, etc.
Media of Delivery New data supply system "iCanvas" , Search and analysis software, "Partner & Brains" in client-servers.
Frequency of Delivery Weekly, monthly, or daily (optional)


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Health and Lifestyle Survey

INTAGE collects and provides data on people's lives and health conditions annually.

Service Description

Conducted in April every year since 1991, this survey tracks the state of people's health, their awareness of health, and the use of OTC drugs. The data reveals people's relation with OTC drugs for more than a decade.

*OTC drugs: commercial drugs purchased over the counter at pharmacies and drug stores.

Research Design

Population From 1991 to 1995: Male and female individuals aged from 16 to 59 yrs old
From 1996 to 2004: Male and female individuals aged from 16 to 65 yrs old
From 2005 to 2014: Male and female individuals aged from 16 to 69 yrs old
Sample Size From 1991 to 1995: 2,000s
From 1996 to 2004: 2,310s
From 2005 to 2014: 2,500s
(Response Rate 82-93%)
Area Keihin Area (Tokyo, Kanagawa, Saitama, Chiba)
Keihanshin Area (Osaka, Kyoto, Hyogo, Shiga, Nara, Wakayama)
Method Mail survey
Questionnaire Items Health condition over the past year
Use of nonprescription drugs and health foods over the past year
How and what types of major OTC drugs were taken
How people are use pharmacies, drug stores, supermarkets and convenience stores
Theme-specific questions for each year
Research Period Mid to late April
Report Release Late July

List of Research Items

Survey Overview Years Surveyed
Attributes of Sample Annually
 Base Attributes
 Used Channels
 Smoking Habits
 Health Awareness
 Other Health-related Attributes
Health Conditions Over the Past Year Annually
Use of OTC Drugs/Health Foods Over the Past Year Annually
Use of OTC Drugs
 Health Drinks (incl. Medicinal and quasi-medicinal) Annually
 Gastrointestinal Drugs Annually
 Combination Cold Remedies Annually
 Antipyretic-Analgesics Every Even
Numbered Year
 Topical Anti-inflammatory Analgesics Every Odd
Numbered Year
Examples of Annual Topics
 New Strains of Influenza: Prevention Methods
 Changes in Cold Treatment
 Amendment of Pharmaceutical Affairs Act
 Usage of Topical Anti-Inflammatory Analgesics & Related Products
 Mail Order & Online Pharmaceuticals: Purchase Intention/Status, and Reasons for Purchase
 Survey on Soft Drink Consumption


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Healthcare Trend Panel Survey

INTAGE conducts a semi-annual survey on consumers' physical symptoms and methods of treatment.

Our Service

The Healthcare Trend Panel Survey, started in 2008, is conducted twice a year to understand consumers' physical symptoms and methods of treatment.

The survey collects data on over 140 symptoms ranging from ailments such as "stiff shoulders/neck"and "inability to sleep (insomnia)" to lifestyle diseases such as "high blood pressure" and "body fat," checking the measures adopted for symptom experienced.


Consistent Research on Consumers' Physical Symptoms and Methods of Treatment

  1. Reliable and detailed: Data collected consistently from a sample of 20,000 people
  2. High coverage: Over 140 symptoms are covered
  3. Trendiness: Conducted semi-annually in spring and autumn, allowing for tracking of seasonal trends

graph image

Survey Overview

Population Male and female individuals aged 15 to 69 living throughout Japan

*Excluding people working in journalism, mass media, market research, wholesalers, retailers, and food manufacturers

Sample Size 20,000n

*Random sampling (Statistically projected to match the national population in age and gender)

Methodology Web Survey (INTAGE Cue Monitor)
Survey Period Twice a year (End of March/September) since March, 2008
Objectives For each symptom
  • Whether or not it was experienced in the past six months
  • Treatment status
  • Measures adopted (Used prescription drugs, OTC drugs, supplements, etc.)

Application Phase 1: Data Analysis

Healthcare Trend Panel Survey data can be used in a variety of ways. Presented here is a typical application method.

*The data is taken from the survey conducted in March 2012.

I. Market Overview

Experienced Symptomes of "Body Fat" in the Past 6 Months

With the Healthcare Trend Panel Survey, you can estimate the market size before launching a new product.

The graph on the right shows the percentage of people who experienced, or were concerned about, "body fat". This graph indicates that in the past six months, 16% of the population felt concern about "body fat".

II. Estimating Demand

Treatment Status(of those who have the symptoms)

With the Healthcare Trend Survey, it is possible not only to estimate the potential market size, but also to estimate the demand for products associated with each symptom.

When the 16.0% who are concerned about body fat were asked if they are doing something about it, nearly 30% said that they are. From this, we can estimate the volume of people who are actively seeking treatment. Furthermore, based on the percentage of "want to do something but haven't" responses, we can estimate the potential demand for a product.

As shown from the above, the Healthcare Trend Panel Survey can be leveraged to gain critical information at the time of product market entry.

Treatment Methods (Specified)

III. Understanding the Competitive Categories

In Part II, we saw that 30% of those who are concerned about body fat are doing something about it. But what specifically are they doing?
The Healthcare Trend Panel Survey allows us to gain a detailed understanding of how people are treating symptoms, to see what the competitive categories are, and to estimate the potential gains from the competitors.

The graph above shows the specific measures being adopted by each age group. Clear differences between age groups can be observed. In addition to the fact that a low percentage of people in their 20s are worried about body fat, we can see that few people in this age group are "doing something about it". On the other hand, a high percentage of people in their 50s are treating body fat with "prescription drugs".

Today, the borders between medicine, health food, and health goods are breaking down as consumers adopt a wide variety of measures to deal with physical ailments and lifestyle-related diseases. The findings of this survey allow us to see what measures consumers are adopting to deal with each symptom, and thereby gain an understanding of what is actually going on in this complex market.

Application Phase 2: Utilization as Sub-Panel

Healthcare Trend Panel Survey can be used to conduct a follow-up survey of subjects with specific symptoms

It is possible to obtain a sample of subjects for a follow-up survey from a population of approximately 100,000n. The large population makes it possible to accommodate various quotas.


  • Sample of specific low-incidence subjects
  • Sample of subjects with a complex combination of symptoms
  • Breakdown of subjects into specific age quotas
  • Breakdown of subjects into specific area quotas
  • Breakdown of subjects into specific area-age quotas

It is possible to conduct a follow-up survey of specific Healthcare Trend Panel Survey respondents. We can obtain samples not only of people with specific symptoms but also of people suffering from multiple symptoms, forgoing the need for screening surveys.
Furthermore, because of the large population size, the Healthcare Trend Panel can be used to allocate respondents to specific cells in accordance with your own research needs.

Pain Allergy Stomach
Joint pain Food allergy Cold stomach
Arthralgia Pollen allergy Pot belly
Muscle pain Cold Abdominal fat
Neuralgia Chills/Fever Subcutaneous fat
Stiff shoulders/neck Susceptibility to cold Abdominal distension
Back pain Influenza Intestine
Fitness Scalp and Hair Diarrhea
Decline in vitality Thinning hair Constipation
Decline in drive Loss of hair Frequent urination
Decline in stamina Greasiness of scalp Residual sensation of urine
Decline in immunity Dandruff and itchiness Incontinence
Heaviness of body Hair damage Hemorrhoids
Fatigue Hair undulation Hands and Feet
Metabolism Head Leg cramp
Poor metabolism Forgetfulness Corn
Circulation of blood Distractedness Hangnail
Anemia Loss of balance Numbness of hands/feet
Hot flashes Headaches Swelling of hands/feet
Hormonal instability Migraines Coldness of hands/feet
Sleep Dizziness Chapped skin
Shallowness of sleep Ringing in ears Athlete's foot
Sleeplessness (Insomnia) Eyes Skin
Difficulty waking up Dryness of eyes Eczema
Perspiration Dry eye Susceptibility to insect bites
Body odor Bloodshot eyes Rash/Hives
Armpit odor Tiredness of eyes Atopic dermatitis
Heavy perspiration Decline in vision Beauty
Mental symptoms Blurred vision Swelling of face
Menopausal disorder Nose Bags under eyes
Frustration Nasal cold Dullness of skin
Low spirits Nasal congestion Skin blemishes
Emotional instability Rhinitis Wrinkles
Lifestyle diseases Mouth Skin
High blood pressure Bad breath Oiliness of facial skin
Low blood pressure Phlegm Acne
High blood sugar level Coughing Noticeable skin pores
Body fat Dry mouth Whiteness
High neutral fat Stomatitis Tanning of skin
High cholesterol Sore throat Dryness of skin
Decline in liver function Deterioration of teeth Chapped lips
Lifestyle Gum inflammation/bleeding Itchiness of skin
Lack of iron Toothache Roughness of skin
Lack of vitamins Staining/yellowing of teeth Pimples/Breaking out
Lack of minerals Periodontal disease Sensitive skin
Overconsumption of sweets Snoring Skin inflammation
Lack of exercise Internal organs Rash
Nutritional imbalance Asthma Female symptoms
Overconsumption of salt Heartburn Menstrual pain
Lack of calcium Nausea Menstrual irregularity
Overconsumption of alcohol Shortness of breath/palpitations -
High calorie intake Stomach ache -
Obesity Upset stomach -
Excessive smoking Gastritis -
Overeating Weakening of intestine -
Lack of vegetables - -
Loss of appetite - -
Irregularity of meals - -


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Survey on Consumer Health Needs in Asian Countries/regions

This survey provides invaluable data for determining which markets to enter and analyzing the business potential of each country/region.

INTAGE collects and provides data on consumer health needs in nine Asian countries/regions at fixed intervals, targeting middle class Asian consumers (with a household income of over 6,000USD), a segment that is expected to grow dramatically.

Survey Outline

Area Major cities of India, Vietnam, Thailand, Indonesia, Malaysia, China, Republic of Korea, Taiwan, Japan
Subjects Individual men and women aged 20-59
Middle class and above ( Household income over 6,000USD )
Sample Size 500+ per country (China 1,100+) Total 5,100+
Method Web survey
Research Period July 2011 to May 2012
Questionnaire Items
  • With respect to 90 health/self-medication issues:
    Experience, Treatment, Treatment methods, Future intention, Satisfaction with treatment, Reasons for dissatisfaction, Understanding of causes
  • Attractive attributes of new products
  • Characteristics of health products being used
  • Important media for getting healthcare information
  • Wishes at time of symptom improvement
  • Current status of sports activity
  • Major chains and online store usage frequency

List of 90 Health Issues

Scalp/Hair Thinning hair Skin Sunburn
Dandruff or itchy scalp Visible pores
Head Migraine Oily skin on face
(apart from migraine)
Forgetfulness Dry skin
Daydreaming Chapping/rashes/sores
Dizzy spells Eczema
Eyes Tired eyes Hives
Weakening eyesight Chapped lips
Blurry vision Physical pain Neck and shoulder cramps
Dry eyes Lower back pain
Dry eye
(corneal xerosis)
Muscle ache
Bloodshot eyes Joint pain
Nose Stuffy nose Metabolism Low metabolism/low body temperature
Nasal inflammation Anemia
Mouth Sore throat Strength Tiredness
Cough Lethargy
Phlegm Lower stamina and energy levels
Snoring Less vigor
Bad breath Sleep Light sleep
Swollen/bleeding gums Difficulty waking up
Mouth ulcer Sleeplessness
stained teeth
Sweat Excessive sweat
Gum disease Unpleasant body odors
Tooth pain Mental health Irritation
Tooth decay Feeling unwell
Stomach Stomach upset Non-communicable diseases Increased body fat
Stomach pain High cholesterol
Intestines Diarrhea Increased neutral fat
Constipation High blood pressure
Belly Beer belly Lifestyle Lack of exercise
Increased fat around stomach Lack of vegetables in diet
Fat under skin Lack of vitamins
Arms and legs Foot cramps Lack of minerals
(e.g. calcium)
Cold hands and feet in summer Overeating
Swollen limbs Overconsumption of sweet foods
Numbness in limbs Overconsumption of salty foods
Athlete's foot Poor nutritional balance
Corns/calluses Too much drinking
Peeling skin around nails Too much smoking
Beauty Dark rings around eyes Many irregular meals
Spots on skin Other Influenza
Wrinkles Chills or fevers
Dull facial skin tone Plant or pollen allergies/hay fever
Skin Vulnerability to insect bites Menstrual pain/irregularity


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Report on the Latest Status of Japanese Dietary Supplement Market

We conduct independent surveys on health foods and supplements.

From August to September 2012, INTAGE Inc. conducted the following independent surveys on health foods and supplements using INTAGE's own online panel:

  • A nationwide survey of 20,000 male and female consumers aged 15-79 on perceptions and behavior in relation to health and beauty
  • From this population of 20,000, a survey of 4,000 health food users on health food purchase, usage, and perceptions

These surveys were conducted with the aim of gaining a better understanding of the difficult-to-apprehend dietary supplement market. More specifically, we wanted to identify dietary supplement categories based on consumers' own usage objectives; to identify the purchasers of each category and their reasons for purchase; and to measure the scale of the current and potential market.

In addition, the findings of this report were brought together under the guidance and supervision of Takeshi Takeda, director of the Global Nutrition Group, Inc. and an expert on the dietary supplement industry.

It is our sincere hope that this report will prove helpful to people working in the dietary supplement industry by facilitating the development of consumer-oriented marketing activities such as "ingredient branding"-i.e., raising consumer awareness and understanding of ingredient.

Research Outline

  Nationwide survey of 20,000n (Screening Survey) Survey of current health food users (Main Survey)
  • To understand how health foods are categorized in terms of consumers' own usage purposes
  • To understand the scale of (current and potential) demand by category
  • To understand the users of each category
  • To understand the status of purchase, usage, and perceptions of each category
  • To understand what the categories are substitutes for (i.e., OTC, food)
  • To understand awareness/understanding of ingredients and their effects
Outline Survey on consumers' perceptions and behavior in relation to health and beauty Survey on current health food users' purchase, usage, and perceptions of health food products
Respondents Individual males and females aged 15-79
Respondent criteria Consumers in Japan
Current users of health food products
Research method Online survey
Fieldwork timing August 9-13, 2012 August 28-31, 2012
Areas of investigation
  • Concerns/interests in relation to health and beauty
  • Interest in using health foods for health concerns
  • Interest in using OTC or foods for health concerns
  • Perceptions of ingredients; interest in using them
  • Understanding of ingredients' effects
  • No. of health foods being used, and amount spent
  • Health food usage purposes
  • Usage/acceptable spending amount, by usage purpose (category)
  • Used brands & usage purposes (3 products→ main product)
  • Main product purchase/perceptions (amount spent, purchase triggers, reasons for brand selection, sources of info, purchase channels, etc.)
  • Main product usage/perceptions (usage frequency, level of satisfaction, areas of satisfaction/dissatisfaction, continued usage intention and reasons, brand switch status, etc.)
Final sample size 20,276n 4,029n
  Male Female
Total 10,176 10,100
10s 580 600
20s 1,287 1,358
30s 1,772 1,786
40s 1,818 1,844
50s 1,629 1,643
60s 1,864 1,968
70s 1,226 901
  Male Female
Total 1,597 2,432
10s 29 33
20s 128 199
30s 254 388
40s 282 478
50s 297 493
60s 333 571
70s 274 270


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Contact Lens & Lens Care Product Consumer Usage Survey

Survey conducted annually to collect and provide data.

Service Content

INTAGE collects and provides data annually (every May) in order to ascertain the status of vision correction among consumers and track changes in the contact lens and lens care product market.

Survey Overview

  Study 1. Contact Lens User Population Estimate Study Study 2. Contact Lens and Lens Care Product User Survey
Population Male and female individuals aged 10 to 69
*10-14 yrs olds: surveys answered by their mothers
Male and female individuals aged 15 to 69 who currently use contact lenses
Research Period Every May (once a year)
Sample Size Approx. 30,000s
(Statistically projected to match the national population in age and gender)
Approx. 4,000s
(Statistically projected to match the contact lens user breakdown as determined by Study 1)
Research Area Nationwide (excluding Okinawa)
Methodology Web Survey
Research Items
  • Current eyesight
  • Vision correction status/methods used
  • Contact lens usage experience, experience of discontinuing usage, reasons for discontinuation
  • Contact lens usage period
  • (Mainly) Used contact lens type
  • Contact lens usage status (usage with/without glasses, usage frequency, time)
  • Contact lens purchase status (amount spent, purchase frequency, purchase route)
  • Reasons for contact lens selection, priorities when selecting brand, level of satisfaction, benefits
  • Lens care manufacturer penetration
Media of Delivery Report, Lyche Data (Japanese and English)
Report Release July


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Healthcare Research (Ethical)

The INTAGE Group conducts research for doctors, nurses and patients on themes focusing on ethical drugs. Based on our high-quality, online doctor research panel, our dedicated staff plan and analyze the studies needed at different stages of product development.

Healthcare Research Solution Map

By grasping the market needs, we assist our clients in developing healthcare products tailored to market needs.

Service Outline

Service Outline

Service Description

This service helps clients to make strategic decisions by solving issues at different stages of the product life cycle, by proposing better solutions to meet the market needs from among the diverse characteristics of the product.

Key Features/Advantages

Our experienced medical marketers propose appropriate solutions for each stage.


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Online Doctor Panel

INTAGE's online doctor panel consists of 38,000 respondents working in 34 medical fields.

Service Outline

38,000 panel respondents from 34 specialties

Internal Medicine
( 14 Specialties )
( 9 Specialties )
( 11 specialties )
General Internal Medicine
Infectious diseases
Metabolism / Endocrine
/ Diabetes
/ Collagen diseases
General Surgery
Cardiovascular Surgery
Digestive Surgery
Respiratory Surgery
Orthopedic Surgery
Plastic Surgery
Mammary Surgery
Obstetrics / Gynecology
Ears / Nose / Throat
Emergency Care / ICU

*Excludes dentists, radiologists, and veterinarians

Service Description

Professional information can be swiftly gathered by conducting Internet research among doctors who are registered as panel respondents. There are currently about 38,000 doctor respondents (as of April 2013) working in 34 fields of medicine. Both the number and range of specialties will continue to grow to meet increasingly specialized and diverse needs.

Key Features/Advantages

  • With an average response rate of 30-40%, highly reproducible and low bias data can be obtained.
  • We conduct "fixed period research" to make sure the results are less influenced by the day and time the results are collected than in order of receipt.
  • We ensure the quality of questionnaire results by removing answers with excessively short response time and answers lacking consistency.

Screening and Schedule

  1. Research Planning/Design: 1-2 weeks
  2. Web Page Design: 1-3 days plus 1-2 days for check
  3. Research Implementation: 2-5 days
  4. Tabulation: 1-3 days (Simple/cross tabulation)
  5. Analysis/Report Preparation: 1-3 weeks


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Patient Panel

We condact ad-hoc internet reseach as needed.

Service Description

Internet research is available for both patients who are currently receiving treatment for particular diseases from medical institutions and potential patients who have symptoms of a disease but have not yet consulted a doctor.

Information about Symptoms and Diseases

  • Symptoms experienced over the past year
  • Diseases for which respondents consulted a doctor over the past year
  • Diseases for which respondents took prescription drugs over the past year
  • Diseases for which respondents are regularly seeing a doctor


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ACM (ANTERIO Consumer Mindscape)

A multi-client study conducted monthly to understand awareness and perception of diseases, generic products, and drug manufacturers.

Study Overview

  • 500 freshly surveyed respondents per month
  • Over 6000 respondents surveyed per year
  • Representative by area based on Japanese census data
  • Speedy and efficient web-based data collection
  • Data available from July 2006
  • Coverage of 50 disease (additional diseases can proposed for inclusion)
  • Main measures include awareness, mode of awareness (TV, etc.), and image

ACM can be used to...

  • Measure DTC campaign effectiveness (can be used as a benchmark)
  • Understand which channels are most effective at influencing disease awareness and perception
  • Understand the association between your promotional spend and disease or manufacture awareness


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CRO (Contract Research Organizations)

In 2003, we integrated all our CRO operations into ASKLEP in the INTAGE Group consisting of highly specialized professionals with broad CRO experience, in order to provide CRO services of higher quality to pharmaceutical clients.

  • Clinical Testing Support
  • Data Management
  • Medical Writing
  • Consulting
  • Case Registration/Progress Management
  • Statistical Analysis
  • Support for Post-marketing Monitoring Studies
  • Education and Training

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IT Solutions

We offer an extensive range of IT-based solutions for pharmaceutical companies, medical equipment manufacturers and health insurance associations.

  • For Pharmaceutical Companies
  • For Health Insurance Associations
  • Nursing-care Insurance
  • Sukoyaka Support 21 (Health promotion support system)

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Contact Us for more information

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