Finance & Insurance
In the Finance industry, the key to marketing is how deeply you can think by using standard marketing as a base, as used in the Food & Beverage industry, and then taking additional factors unique to the Finance industry into account. Fintech is one of the various movements recently becoming active, so the market structure is likely to change further.
INTAGE provides comprehensive support to deal with the various issues faced by the Finance industry, including life insurance companies, banks and brokerages, to help our clients’ businesses succeed by drawing on our diverse track record, research infrastructure and systems.
- Financial institutions for which we have an understanding of financial actions
- Approx. 320 institutions
- Survey respondents for which we have an understanding of financial actions
- Approx. 700,000 people
Annual track record
- More than 40 companies
(Includes public institutions and organizations)
Characteristics of INTAGE
MAT-kit®, a financial panel for understanding the financial actions of consumers
Includes the approximately 700,000 responses to large surveys by life and nonlife insurance companies, banks and brokerages as well as surveys planned by INTAGE on numerous themes. The approximately 700,000 responses make it one of the largest in Japan, which enables us to secure uncommon samples, to conduct cost-efficient surveys and to understand market conditions at the municipal level.
A solid track record and considerable know-how held by members who are finance specialists
A group of finance specialists with plenty of experience in planning and analysis. Not only do we conduct surveys, but also we draw on our considerable track record and know-how to support the marketing of our clients.
Analysis of big data other than survey data
We can analyze and construct models not just using research data, but also business data held by clients (contract data, sales transaction data, etc.).
Construction of marketing automation systems
We support marketing automation which leads to further business expansion, such as the use of modeling logic and the construction of dashboards for each branch or for each person in charge, using BI tools.
Do you face any of these challenges?
Let INTAGE do it for you! Approaches to the solution and effects of the solution
The Finance industry is an industry where standard marketing and thinking, such as those applicable in the Food & Beverage industry, do not apply. What’s required is not just an understanding of the industry, but also a track record in surveys and the building of hypotheses and creative measures which reflect the characteristics of the industry.
INTAGE has Finance industry specialists with plenty of experience in planning and analysis, so we can offer our broad support based on a deep understanding of the industry, not just with surveys but also through tasks such as business data analysis, marketing automation systems and digital communications.
Surveys planned by INTAGE for the Finance industry (life and nonlife insurance companies, banks and brokerages). Based on survey responses from approximately 700,000 people, we offer a lineup of surveys on various themes, such as the state of the market, the competitive situation and loyalty.
In the Finance industry, intermediate traders in B2B2C and the corporate market play an important role. This panel enables efficient surveys of corporations because it includes such factors as number of employees, business type and title.
Data Analysis Service
By analyzing not just the survey data but also customer data and sales transaction data, we have the modeling know-how to assign probabilities, such as cancelations and additional contracts, to each customer.
Although information about financial products is not specifically gathered online, by using the MAT-kit survey data as a base and targeting with di-PINK, you will be able to conduct digital communications with potential groups that you could not reach using conventional listing and retargeting.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.