INTAGE Flyer Index
Information on ad inserts nationwide
Data that captures what is on the flyers inserted into newspapers sponsored by approximately 27,000 stores nationwide. Can be used to check the status of flyer-based measures.
You can check the implementation status of flyer-based promotions from your own company as well as others. Since you can check the status of flyer-based promotions, event details, and price policies of competing chains, it’s useful for working out competitor related measures.
||The date the flyer was posted and the valid period for both the flyer as a whole and for the individual products|
||Name of both the chain store and the individual store that issued the flyer|
|What is being sold at what price
||The prices of designated products such as food, beverage, miscellaneous goods, etc. quoted on the flyer
Other special sale information (up to a certain amount per customer, limited-time sale, etc.) (optional)
Characteristics of the INTAGE Flyer Index
Collect detailed flyer information
Collect detailed flyer information from approximately 27,000 retail stores and approximately 600 chain stores nationwide and convert it into data.
It’s possible to use it as causal data for the SRI+® (Nationwide Retail Store Panel Survey)
It’s possible to use it not only as flyer data, but also as causal data for the SRI+ (Nationwide Retail Store Panel Survey)
Easy data search
Anyone can search the data easily using an online document search system
Outline of the INTAGE Flyer Index Survey
Since we input the information on flyers inserted into newspapers as product by product/store by store data, it’s possible to find out what was listed, when, where, and at what price.
|Subject business category||Supermarket, home center, and drug store|
|Number of stores surveyed||Supermarkets: 12,644 stores, drugstores: 9,642 stores, home centers: 5,492 stores; (Number of chains) Supermarkets: 376, drugstore: 122, home centers: 94
(As of April 2015)
|Data collection method||Input the information on flyers inserted into newspapers as product by product/store by store data|
|Subject category||Designated products of food, beverage, miscellaneous goods, and so on|
|Survey items||Store which issued the flyer, date of special sale, item, and price|
|Data reported||Item by item flyer posting rate, number of flyers per store, number of days issued by the store, average price, minimum price, etc.|
|Manner of delivery||Online document search system, hard copy, etc.|
|Reporting cycle||Monthly or weekly|
How to use the INTAGE Flyer Index
Audit the prices quoted on the flyer
Example 1: For manufacturers
Confirm the results of business negotiations with the respective retail businesses carried out by the sales representatives of your company
Example 2: For manufacturers
Compare price/issuing frequency of products from your company with that of your competitors
Example 3: For retail stores
Check the pricing policy of competing stores
See the launch situation of the new/remodeled product
Example: For manufacturers
Measure the effectiveness of flyer-based advertisement of the new product
* It’s possible to carry out a store analysis in conjunction with POS data from the SRI+ and SPI (Nationwide In-store Promotion Survey)
For planning/confirmation of measures with the distributor
Example 1: For manufacturers
Basic data for business negotiations in terms of timing of special sales, prices, and details to be established
Example 2: For retail businesses
Check the special sale posting pattern, for example, daily or monthly, of competing stores
Example 3: For manufacturers and retail businesses
Check the price policies of competing stores
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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