SDI®(Nationwide General-Use Pharmaceutical Product Panel Survey)
We are collecting pharmaceutical product/quasi-drug sales data from approximately 3,200 stores nationwide including drug stores, supermarkets, convenience stores, and home centers/discount stores nationwide.
Since they capture the actual sales situation over the counter, this data can be used for brand marketing and in-store promotions.
Characteristics of the SDI (Nationwide General-Use Pharmaceutical Product Panel Survey)
Achieved a high-level of data accuracy
No. 1 in Japan(*)in terms of the design number of retail store samples
The largest design number of retail store samples for a domestic retail store panel(*)ensures stable data
* As of July 2014
- We can estimate market sizes through having established a sophisticated parent population for each product area and detailed sample management in the 12 blocks nationwide.
- We cater for needs related to a wide range of channels including drug stores, supermarkets, convenience stores, and home centers/discount stores.
- No. 1 chain-store coverage in Japan
Achieved detailed information
Trade area analysis based on INTAGE’s unique store database (i-Store DB®)
By building our own store database (i-Store DB), INTAGE makes it possible to carry out a trade area analysis linked with location information and trade area information.
Achieved a high degree of expandability
INTAGE’s wide variety of databases
It’s possible to carry out performance evaluations and/or market analysis in consideration of what is actually happening in the store.
Outline of the SDI (Nationwide General-Use Pharmaceutical Product Panel Survey)
We are continually collecting daily sales data from approximately 3,200 general-use pharmaceutical product stores nationwide.
It’s possible to find out what was sold, when, where, and at what price.
|Subject business category||Drug store, supermarket, convenience store, home center/discount store|
|Number of stores surveyed||3,211 stores|
|Data collection method||Online collection of POS data|
|Subject category||Pharmaceutical products and quasi-drugs * Only those products for which a barcode of one of the subject categories has been issued|
|Survey items||Date of sales, volume of sales, amount of sales, etc. at each store, barcode by barcode|
|Data reported||Estimate of sales turnover/sales volume, ratio of sales outlet, market share, sales volume per sales outlet, share for the sales outlet, sales unit price, etc.|
|Manner of delivery||Delivery tool “iCanvas®,” Excel spreadsheet, analysis report, etc.|
|Reporting cycle||Monthly, weekly, daily (optional)|
How to use the SDI (Nationwide General-Use Pharmaceutical Product Panel Survey)
For diagnosis of existing brands
By auditing the performance and structure, you can identify which part of either the product policy measures or the sales floor presents a challenge!
How has the share changed?
How has the sales structure changed?
Sales structure analysis
How is the sales situation, is it selling well or not selling well, by SKU?
For evaluation of a new product or a remodeled product
How has the new product been performing? How have the in-store measures been implemented?
How has the remodeled product been performing? How have the in-store measures been implemented?
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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