BPTO / Gabor&Granger
Optimal price simulation using INTAGE’s proprietary theory and technology
*BPTO: Brand Price Trade Off
For Addressing the Following Issues
What is the optimal price given your brand’s current health status and changes in the external environment?
Understanding price elasticity
Calculate brand-specific price elasticity using INTAGE’s original BPTO analysis logic
Inflow and outflow caused by price changes
How will the pricing points affect the flow of users to and from competing brands?
Simulation of inflow and outflow at different prices
Learn the price elasticity of your brand and your competitors’ brands, and ascertain the inflow and outflow of users at different price settings
What will happen if previously-unimplemented pricing points are used?
Simulation of previously-untested prices
Identify the pricing points for gaining share by running share simulations for different price combinations
What the Output Looks Like
As an optional service, we can correct the price elasticity of the price increase intervals obtained via BPTO by taking into account the price elasticity of (real-life) retailer panel data.
We propose the sort of marketing research that can deal with your company's challenges.
Please feel free to contact us. The relevant team member will get in touch with you.
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